For Real Estate Agents Who ActuallyCare
Every agent says they care. The ones who mean it track every deadline, follow up every time, and never make a client feel forgotten. ActuallyCare is the CRM that makes caring provable — with an AI assistant that absorbs the busywork.
Bring your existing deals — CSV import, no starting from zero.
- Shipping every week
- 232 MCP tools, live in Claude
- Public changelog, roadmap & status
- Built by a licensed agent (DRE #02203217)
Caring isn't a slogan. It's a system.
“I care about my clients” is on every agent's website. But most CRMs treat people like database entries — follow-ups get missed, deadlines sneak up, and clients feel forgotten the day after closing. The gap between what agents say and what they do isn't a character flaw. It's a tooling problem.
ActuallyCare closes that gap: one place for your transactions, relationships, money, and marketing — organized enough that nothing slips, and visible enough that your clients can tell the difference.
Organized. Efficient. ActuallyCare.
The three things your clients can feel — backed by features that exist today, not a vision deck.
Organized
Every date, document, and dollar in one place.
- Escrows with parties, contingency deadlines, and checklists
- Listings with price history, comps, and buyer-interest tracking
- Live MLS data with fuzzy search and listing detail pages
- Documents attached to any record, with DocuSign e-signature
- Commissions, splits, net sheets, and P&L — tracked, not guessed
Efficient
The busywork runs itself, so your day doesn't run you.
- The ActuallyCare Bar: today's appointments, hot leads, and closings at a glance
- Public booking pages — clients book showings like a Calendly link
- Open house kiosk sign-in that creates leads automatically
- ShowingTime emails parsed straight onto your calendar
- Two-way Google Calendar sync with conflict detection
ActuallyCare
Proof your clients can see, not promises they have to take on faith.
- A client portal: their escrow, documents, and milestones, live
- Care status flags the relationships going quiet before they're gone
- Touchpoint logging — your follow-up record, on the record
- Shareable closing & equity reports clients keep after the deal
- Automated review requests when you've earned them
One AI assistant. Eight specialists behind it.
Your home screen is a conversation. Ask for anything — an orchestrator routes the work to specialized agents for escrows, clients, leads, listings, and more, each with scoped access to your real data.
- Talk to your CRM from Claude itself — 232 MCP tools working in Claude Desktop, Claude.ai, and Claude Code
- Daily insights and briefings drawn from your own pipeline
- Fair Housing guardrails: protected fields are stripped before any AI call, and your clients can opt out entirely
- Brokers control the switch — AI can be enabled or disabled brokerage-wide
Built in public, by a working agent
No vaporware. You can watch this platform get better every single week.
What's live, what's in progress, and what's next — including the things we haven't built yet.
See the roadmapA live status page with rolling 90-day uptime tracking. When something breaks, you'll see it there first.
Check statusA full back office in your pocket
Next, your AI team gets names and defined jobs, run by an executive assistant who knows your whole business. The destination is the Virtual Office — a full AI back office in your pocket, so one agent produces like a ten-person team.
See the v1 → v2 → v3 plan
“I built ActuallyCare because I got tired of the gap between what agents say and what they actually do.”
Jayden Metz — Founder & CEO, licensed agent in Bakersfield, CA (DRE #02203217). Read the story
Ready to prove it?
Join the agents who back “I care” with a system — and let the AI handle the busywork.
Import your transactions and contacts — no starting from zero.