Built for agents who actually care
We believe the best real estate agents are the ones who genuinely care about their clients. ActuallyCare is the CRM that helps you show it.
Jayden Metz
Founder & CEO
DRE #02203217
Meet the Founder
I'm a licensed real estate agent in Bakersfield, California with Berkshire Hathaway HomeServices. I built ActuallyCare because I got tired of the gap between what agents say and what they actually do.
Every agent claims they "care about their clients." But most CRMs treat people like database entries. Follow-ups get missed. Clients feel forgotten after closing. The tools we had weren't built to help us maintain real relationships—they were built to track transactions.
So I built something different. ActuallyCare puts the client relationship at the center, with AI agents that handle the busywork so you can focus on what matters: being there for your clients when they need you.
This isn't software built by a tech company that's never sold a house. It's built by an agent, for agents, based on what actually works in the field.
Our Mission
Real estate is a relationship business. Yet most CRMs treat clients like entries in a database—cold, transactional, forgettable.
We built ActuallyCare to change that. Our platform helps you maintain meaningful relationships with every client, at every stage of their journey—from first contact to closing day and beyond.
With AI-powered insights and automation, you can focus on what matters most: being there for your clients when they need you.
What We Believe
Relationships First
Technology should strengthen human connections, not replace them.
Agents Deserve Better
You shouldn't need 10 different tools to run your business.
AI as Your Partner
Claude AI handles the busywork so you can focus on clients.
Transparency Matters
No hidden fees, no lock-in contracts, no surprises.
The Problem We Solve
Most agents struggle with the same challenges. We built ActuallyCare to solve them.
Scattered Data
One unified platform for clients, leads, escrows, and appointments.
Missed Follow-ups
AI-powered reminders ensure no client falls through the cracks.
Manual Busywork
An AI assistant with eight specialized agents absorbs routine tasks so you can focus on selling.
Why ActuallyCare?
We're not just another CRM. Here's what makes us different.
AI-Native from Day One
Built with Claude at the core. Talk to your CRM like you'd talk to an assistant — in the app or from Claude itself.
Full natural-language control via MCP
Care Status Tracking
Know exactly where every client relationship stands at a glance.
Flags relationships going quiet before they're gone
Vetted Vendor Network
We're building a vetted network of lenders, inspectors, and service providers — every vendor commits to our standards to join.
Discounted pricing and next-business-day responses, in writing
Built in Public
Weekly releases, a public changelog, an open roadmap, and a live status page. You can watch it get better.
Every release documented in plain English
Ready to actually care?
Join agents who are building better relationships with their clients using ActuallyCare.